Cross-Generational Digital Marketing Insights For 2024 > 자유게시판

Based on Glossy, clothes model Chico’s has long been thought-about a brand for center-aged ladies; however, the model has seen a 10-12 months drop in its common buyer age in a 12 months — a big shift in buyer demographics. I believe the brand’s timeless designs, combined with its genuine campaigns, have been key to successful over the highly sought-after Gen Z client. Whereas nurturing Gen Z is essential for success on social channels, I consider engaging the highest spenders of at the moment is equally necessary.

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