Missouri Sports Betting Ballot Measure Approved By Voters
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Missouri citizens authorized legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.
The sports betting ballot procedure passed by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.
Seven of the 8 states surrounding Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis city areas with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.
" Missouri has a few of the finest sports betting fans worldwide and they revealed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax revenue to our neighboring states. Most notably, the passage of Amendment 2 suggests a new, devoted, long-term funding stream for Missouri class."
Missouri sports betting next steps
Voter approval indicates up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 readily available licenses are used.
DraftKings and FanDuel funded almost every dollar of the "yes" campaign and will certainly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).
Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot procedure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely launch their particular books.
The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will launch mobile sportsbooks.
The 6 licenses are reserved for each of the major expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent advocates of the tally step.
Together with DraftKings, FanDuel and Caesars, Missouri bettors should expect other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.
Launch possibility tiers IF Missouri citizens approve sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Highly likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally procedure allows every Missouri casino to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 casinos managed by the 6 casino operators are expected to open in-person wagering alternatives such as wagering kiosks and potentially committed, full-service sportsbooks.
The 6 sports betting groups can also open in-person sportsbooks within or adjacent to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.
The language around the ballot step requires the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most lucrative time of the sports betting calendar.
Missouri sports betting wagering background
The successful Missouri sports betting campaign comes regardless of millions in financing opposing the procedure from among the state's largest sports betting stakeholders.
Caesars spent millions of dollars to beat the step. In most other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is given at least one license per managed residential or commercial property.
In that scenario in Missouri, Caesars would be afforded at least 3 prospective licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more typically, subcontract the license to a competitor that pays an accompanying cost in exchange.
FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering handle market share, could possibly have an upper hand on their competitors by making the pair of untethered licenses. It stays to be seen which two books will earn these slots, but the language around the ballot procedure would seem to prefer the two nationwide market leaders.
Polling previously in the year revealed the "yes" vote with a small lead. Support efforts were reinforced by tens of millions spent by DraftKings and FanDuel.
A series of television and radio advertisements focused on the income legal sportsbooks would create for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' advertisements were misleading and the 10s of countless forecasted dollars raised would have a negligible impact in a state that currently spends billions on education every year.
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