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SEO is what you do to rank higher on Google and get more site visitors to your site. SEO, or search engine marketing, is the lowest-cost and handiest ways to drive traffic to your webpage. They keep users engaged together with your pages, enhance the quality of the information, and supply opportunities so that you can rank and generate site visitors to their host pages by way of picture outcomes. Google uses a complex components (called an algorithm) to order outcomes based mostly on various criteria (ranking components-which we’ll get into subsequent) including the quality of the content material, its relevance to the search question, the web site (area) it belongs to, and more. Google doesn’t all the time show the one you’ve provided within the SERP; it likes to build its own based mostly on the question, but it’s still necessary to optimize for SEO. Enhance how your site appears to be like in Google Search outcomes: Valid structured data on your pages also makes your pages eligible for many particular options in Google Search outcomes, including overview stars, carousels, and extra.

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