Missouri Sports Betting Ballot Measure Approved By Voters
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Missouri citizens approved legal mobile and retail sports betting wagering, permitting managed books to take bets next year.
The sports betting wagering ballot procedure gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
Seven of the 8 states surrounding Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.
" Missouri has a few of the very best sports betting fans on the planet and they revealed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and guarantees we no longer lose important tax profits to our surrounding states. Most importantly, the passage of Amendment 2 suggests a new, dedicated, irreversible financing stream for Missouri classrooms."
Missouri sports betting next steps
Voter approval indicates approximately 14 mobile sportsbooks might begin accepting bets next year. It is not likely all 14 available licenses are utilized.
DraftKings and FanDuel financed nearly every dollar of the "yes" project and will certainly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).
Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally step, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely launch their respective books.
The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will release mobile sportsbooks.
The staying 6 licenses are reserved for each of the significant expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most popular advocates of the tally step.
In addition to DraftKings, FanDuel and Caesars, Missouri bettors need to expect other prominent national brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.
Launch likelihood tiers IF Missouri citizens approve sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Highly likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's ballot procedure permits every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 casinos managed by the 6 casino operators are anticipated to open in-person wagering choices such as sports betting kiosks and possibly devoted, full-service sportsbooks.
The 6 sports betting teams can also open in-person sportsbooks within or surrounding to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.
The language around the ballot step requires the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.
Missouri sports betting background
The effective Missouri sports betting wagering campaign comes in spite of millions in funding opposing the step from among the state's largest gambling stakeholders.
Caesars spent countless dollars to beat the procedure. In most other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is granted at least one license per handled residential or commercial property.
In that circumstance in Missouri, Caesars would be paid for a minimum of three prospective licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more commonly, subcontract the license to a rival that pays an accompanying cost in exchange.
FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting manage market share, could potentially have an upper hand on their competitors by making the pair of untethered licenses. It remains to be seen which two books will make these slots, but the language around the ballot procedure would appear to favor the two nationwide market leaders.
Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.
A series of tv and radio advertisements focused on the earnings legal would produce for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' advertisements were deceptive and the tens of millions of projected dollars raised would have a negligible effect in a state that currently spends billions on education yearly.
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